Sometimes it seems as if no one gets excited about insurance until they actually need insurance. It’s easy to forget all about hard-working agents the rest of the time, focusing on more exciting products like flat screen tvs and video game consoles.
However, a new year brings new opportunities for insurance agencies to connect with prospective clients through innovative, fresh marketing strategies. Insurance doesn’t have to be a forgotten friend; through engaging content and web design, even small insurance agencies can build year round relationships with clients.
Make a few resolutions this New Year to kick start a whole new era of exciting - yes, we said it - exciting insurance marketing.
You’ve probably heard them all: blogging, social media, email marketing, etc. Between traditional marketing campaigns and new opportunities afforded by technology, there’s no shortage of opportunities to engage your existing and prospective clients year round in subtle, personal, and diverse ways.
When was the last time you looked at your agency's website? Often, we forget to look at the face we present to the world, but your website is the first impression people have of your agency. A fresh, clean landing page with content optimized for search engine discovery assures your clients that you know what you’re doing.
Speaking of your website, how does it look on your cell phone or on your iPad? A responsive website design is critical in an age when 63% of adults use their phones to access the internet. That clean design should translate to a small screen for maximum impact.
While new social media platforms are being built every day, a few stand out as giants still: Facebook, Twitter, and LinkedIn, in particular. Are you using these to build relationships with your clients? If not, you’re missing a golden opportunity.
Email marketing campaigns remain a powerful tool for connecting with your clients. Use custom crafted content to stay in touch with your clients through their inboxes.
Planning and maintaining a content marketing strategy that works takes time and effort, something that many small insurance agencies simply can’t muster. At Agencies Online, we provide the services of a dedicated marketing department at a fraction of the cost. Contact our insurance marketing experts to learn how we can help you engage your clients in 2015.