Engaging your existing and prospective clients year round has never been easier. Cutting edge and affordable tools for sharing varied, quality digital content allow even small insurance agencies to reach broad, global audiences while tried and true traditional strategies add a personal feeling for more intimate, targeted audiences.
Let’s take a look at some of the content that your independent insurance agency should consider experimenting with this year to achieve maximum marketing potential.
Because you’ve chosen a boutique approach to insurance, it’s likely that you have specialized knowledge about your chosen market. A blog allows you to share your unique insights, adding value to your agency while demonstrating your expertise.
Not only are you offering your audience the gift of your wisdom in a field that can seem rarified to many clients, buy you’re also optimizing your website’s discoverability and improving your organic search results through the conversational use of keywords.
Some social media platforms are more useful than others. Choosing the right tool to reach your particular audience is critical in making social media work for you. However, once you’ve identified your target audience and the platform that will most effectively reach them, social media becomes an incredibly powerful means of making personal connections with clients.
A few businesses have mastered employing social media to make even the dullest topics engaging. JetBlue has built a loyal following by taking time to respond personally to clients on Twitter. H&R Block made tax season fun with a social media campaign that took advantage of the hipster trend. Imagine building your own client base in less than 140 characters!
Email marketing bridges the divide between ultra-modern, technology-driven strategies and more traditional advertising campaigns. Considering the fact that 44% of email recipients have been persuaded to purchase products after seeing them first in an email marketing campaign, there’s no question of the potential value of the inbox for small insurance agencies.
Email marketing campaigns feel more personal than some other communication tools. For recipients, that mass-generated email can actually feel as if it was intended just for them when its done well, and an elegant, compelling email can be the breadcrumb that leads your client back to your website.
A well thought out newsletter can work as a digital or a traditional marketing strategy. It can be sent directly to an inbox, or if you have more conservative clients, newsletters can be sent through the good old-fashioned post. Either way, a newsletter can reach clients who might not be as comfortable with more robust, modern forms of marketing.
Making the most of these diverse platforms as well as dozens of others can be daunting to independent insurance agencies with no dedicated marketing department. Collaborating with a team of marketers who specialize in insurance markets allows even the smallest agencies to gain a powerful voice and presence.
If your insurance agency wants to take steps to diversify your content strategies, give Agencies Online a call. Our experts tailor marketing plans that meet the specific needs of small agencies just like yours.