With thousands of insurance agencies vying for a limited market, the idea of standing out from the crowd can be intimidating, maybe even a little hopeless. Large firms have dedicated marketing departments with nothing but time to invent creative schemes for capturing the imaginations of global audiences, but what about the little guys? Is it possible for smaller independent agencies to win the hearts and minds of their target markets?
Absolutely. It’s not even necessary to bankrupt your agency in pursuit of a no fail gimmick like a talking animal to do it.
A market is more than a faceless crowd. It’s composed of thousands, even millions, of individuals all seeking a little personal attention and gratification. While it’s clearly impossible to reach out to each potential client individually, social media makes it possible for small insurance agencies to connect with many individuals personally, gaining their trust and confidence so that they become satisfied, long-term clients.
It’s not necessary to adopt every social media forum to build successful social media campaigns, however. Before jumping in, consider the answer to a few common questions.
We can answer this question in two words; unfortunately, they’re not immediately helpful words: It depends.
The three major players in the social media world, Facebook, Twitter, and LinkedIn, each offers unique opportunities for connecting with a target audience; however, not all opportunities are created equally. If your agency primarily serves the business community, LinkedIn should be considered a must. If on the other hand, you serve individuals, Twitter and Facebook each have benefits.
Knowing your market and even having an idea of your buyer persona will provide the guidance necessary in choosing the most appropriate social media for your agency.
Any social media platform offers a way for you to share information and insight with a wide audience. Your chosen platform is one of the best stages for you to showcase your expertise, and you can even draw potential and existing clients to your website if you use your timeline to share links back to your blog.
A word of warning: Go easy when it comes to direct advertising on social media. Sending constant blasts about your business is a sure fire way to get yourself unfollowed. Instead, take time to share relevant and interesting posts from a variety of sources.
Fortunately, by collaborating with a team of marketers who are experts in the needs of insurance agencies, you can gain all the advantages of social media without having to carve out large blocks of time. At AgenciesOnline, one of the many services we offer is social media management, so if you’re interested in making your presence felt online, contact us today!