When developing your marketing campaign, taking time to put a face to what may otherwise remain abstract data about prospective clients helps small insurance agencies offer the sort of boutique service that lets them stand out from larger firms. Creating a buyer persona will help you develop a fuller understanding of your clients’ needs and their pain points. Using that information, you’ll find tailoring services and products to suit your clients to be a much simpler task.
Today, we’re answering a few of the most commonly asked questions about buyer personas, starting with…
A buyer persona is a carefully constructed portrait of each of your significant market segments. It personifies a market segment to give you a more accurate picture of your existing and prospective clients.
That depends on how many market segments you intend to reach out to. In general, three to five unique personas are sufficient to cover the majority of your customers as well as addressing distinct groups.
Age</li>
Gender</li>
Income Level</li>
Location</li>
Education</li>
It may help you to give these personas a little personality by naming them and even using a stock photo to make them feel more real. By taking the time to create buyer personas up front, you’ll develop a marketing plan that can zero in on your target markets effectively.