Ask yourself this question when considering your marketing strategy:
Maybe these were among your first thoughts:
The problem with these answers is that they’re the exact answers that all of your competition will give. What business isn’t committed to quality? Who would claim that they don’t put clients first? No business owner in her right mind, whether she’s selling insurance or iPods.
To effectively market, you’ve got to move well beyond pat answers into the nitty gritty qualities that make your insurance agency unique. What is it that sets your insurance agency apart from any other agency? What do you do best?
Once you’ve identified the key traits that make your agency special, use that information to tailor your content and make your message unique. Use your company blog, your website, videos, and social media to share your message in a voice that authentically represents your agency.
Just like we often have a hard time identifying our own strengths and weaknesses, it can be equally challenging to uncover the specific details that make your business stand out. Having an objective partner helps to speed up the process and move it along smoothly. At Agencies Online, we work to help you identify those qualities that set you apart from the crowd and to make sure that prospective clients get word of your unique offerings.