In order to compete with larger insurance firms when it comes to online presence, independent insurance agencies need to employ content strategy that will optimize their search engine standing. Fortunately, content marketing strategies are far more affordable than traditional marketing tactics, and they have lasting, proven benefits.

Maintaining a company blog requires time and creativity, but the results are compelling. On average, companies that blog have 55% more visitors, 97% more inbound links, and 434% more indexed pages!

What makes blogs so powerful?

Blogs provide an authentic context for keywords and phrases.

When prospective clients are searching for insurance related words and phrases, sites that use those terms in natural, meaningful contexts tend to gain higher search engine standing. Blogs allow small insurance agencies to provide a continuous, relevant stream of keywords that will make even a modest site stand out to search engines.

Blogs keep your website lively and fresh.

This aspect works for your SEO as well as for tickling the fancy of your target market. As an SEO tactic, regular blog posts mean that your site will be indexed by search engines more regularly, optimizing your online presence. Regular updates to your website also improve engagement. A company that takes time to add content on a weekly or even monthly basis seems more invested in communication with clients.

Blogs provide enhances a small insurance agency’s value.

By providing useful, timely information to readers, a blog adds to a company’s value. Consider the questions most often asked by your clients. In all likelihood, hundreds of other consumers have the same question, and they’re Googling it even as you read this. Be the company who answers the question, and you’ve set yourself apart from the rest. If you can answer the question in a user friendly, personable way, you’re doing more than providing information, you’re creating a brand that your target market will respond to.

Blogs improve a company’s credibility with prospective clients.

Not only are consumers reading blogs on a regular basis, they prefer getting to know the companies they associate with through regular blog posts than through ads. A blog helps companies build relationships with their target market, and that in turns builds a sense of trust. In fact, according to a survey conducted by BlogHer.com, 81% of consumers trust information and advice from company blogs.

Need help keeping your company’s blog up and running?

Maintaining a blog requires dedication and imagination. Yes. Your blog posts should make insurance-related information interesting to your audience. Keeping a blog flush with material can be daunting to someone who already has a full time job running a company. That’s why Agencies Online provides content for independent insurance agencies. If you’re interested in growing your business through your online presence, contact one of our insurance marketing experts to learn how we can help.