Sixty-one percent of Americans own smartphones. Fifty percent of those smartphone owners engage in close to 200 hours per year playing games on their devices. We live in an era without boredom, and an expectation of entertainment makes marketing ever more challenge in the Digital Age.
In a 2012 survey compiled by Getty Images, statistics showed that 92% of the population want advertising to do more than advertise. They want brands to make ads feel like stories or games. Audiences demand authentic, novel engagement, and one of the best ways to provide that is through the use of multimedia. From riveting images to insightful videos and any number of other options, multimedia provides numerous benefits to independent insurance agencies.
Take a look at these statistics to see why videos, images, and interactivity need to be a part of your independent insurance agency’s marketing strategy.
75% of the content posted by Facebook pages around the world are photos.
Photos receive an 87% interaction rate on Facebook.
On Twitter, adding a photo URL boosts retweets by as much as 35%.
100 million internet users watch videos daily.
90% of online shoppers say they use videos to help them make purchasing decisions.
Including a marketing or explainer video in an email increases click-through rates by more than 200%!
Ads that incorporate interactivity receive 132% higher interactivity rate than banner ads.
Multimedia content is the marketing powerhouse, but generating effective, engaging multimedia content requires time and insight into a brand and its target audience. For independent insurance agencies without a dedicated marketing department, this can pose a challenge.
At Agencies Online, we collaborate with insurance agencies to create engaging, attractive content that works, from social media to videos. Contact our experts today to get started on a fresh marketing campaign that covers all of the bases.
1 "Photos Make Up 75% of Brand Facebook Posts - Statista." 2014. 4 Mar. 2015 <http://www.statista.com/chart/2160/content-postet-by-facebook-brand-pages-worldwide/>
2 "Increase Your Interaction Rate on Facebook by 87%." 2015. 4 Mar. 2015 <http://internetmarketingcompany.com/increase-your-interaction-rate-on-facebook-by-87/>
3 "What fuels a Tweet's engagement? | Twitter Blogs." 2014. 4 Mar. 2015 <https://blog.twitter.com/2014/what-fuels-a-tweets-engagement>
4 "comScore Releases April 2014 U.S. Online Video Rankings …" 4 Mar. 2015 <http://www.comscore.com/Insights/Market-Rankings/comScore-Releases-April-2014-U.S.-Online-Video-Rankings>
5 "The Easiest Way to a First-Page Ranking on Google …" 2010. 4 Mar. 2015 <http://blogs.forrester.com/interactive_marketing/2009/01/the-easiest-way.html>