Last week we shared some statistics that we hope convinced you of the necessity of taking a varied approach to your marketing strategy. In particular, we looked at the numbers surrounding multimedia content, and they were revealing. Let’s recap what we know:

• The majority of Americans own a smartphone and an overwhelming majority of those smartphone owners engage in interactive pursuits from game play to viewing videos on a regular basis.
• Facebook and Twitter posts with images are shared more often than all text status updates.
• Large numbers of videos are viewed on any given day, and viewers tend to trust the content they receive in videos.
• Email marketing engagement is improved by the addition of explainer videos.

What does that mean for your insurance agency? How will including multimedia content improve your marketing reach? Take a look:

• Increased interactivity engages your market.
• Increased shareability improves your agency’s visibility and online influence.
• Increased content creates opportunities to re-purpose marketing content, sharing videos via email, blog posts, and social media.
• Increased artifacts of your expertise such as explainer videos expand your agency’s portfolio.

There’s no question that original, engaging, multimedia content has a powerful impact on engagement with prospective and existing clients as well as on a brand’s online image. Creating the content can be taxing on insurance agencies, however. Agencies Online provides dedicated marketing services to independent agencies at competitive prices, allowing you to focus on what you do best: provide first class services to your clients.