I assess the needs of people who vary in age, gender, and income.
I provide information that helps people make wise decisions.
I build relationships.
In truth, these are tasks performed by both insurance agents and marketers. While these career paths may differ in many ways, we have more in common than is obvious at first glance, and in collaboration, marketers can help to smooth over some of the challenges faced by insurance agents.
Let’s consider a few:
Professional marketers save agents considerable time and wasted energy by identifying the venues that will reach a specific market segment.
With a staff of copywriters, videographers, and graphic artists on hand, marketing agencies like Agencies Online can take the materials that you have a put a fresh coat of paint on them. Insurance matters may not be the stuff of New York Times Best Sellers, but they don’t have to be boring. Marketers have a knack for making the mundane memorable.
Creating engaging content that educates and entertains clients helps to grow relationships. Maintaining a blog or posting to social media gives your agency a unique voice that people can relate. In decades past, insurance agencies could succeed with a more formal tone, but younger clients are looking for agencies that seem to care. That requires regular communication, and content marketers can help you open up the lines of communication.
We’re the marketers at Agencies Online, LLC, and we specialize in providing top quality marketing materials to independent insurance agencies. We work with insurance agents individually to ensure that we understand your target market, your marketing needs, and your professional goals. Call our experts today to begin reaping the benefits of strategic marketing.