Many insurance agencies claim that their employees are their greatest asset, and yet when it comes to marketing, employees are often left out of the loop. However, engaging agents and staff in the marketing process will not only bolster your marketing plan, it will also improve your working environment.
According to a study of 50 companies over a one-year period conducted by Towers Watson, high employment engagement led to an increase in operating income as well as significant growth in earnings per share. Companies that did not make efforts to engage employees saw declines in both income and EPS.
In other words, the greatest asset to your company isn’t your employees; it’s your engaged employees. By involving your agents in marketing campaigns, you’ll not only benefit from their experience in the field, you’ll also gain a wider audience for the campaign.
Your agents have extensive experience with your clients. They know the desires, concerns, and questions of your target market. Take advantage of this insight as you develop your company’s marketing plan. Ask for your staff’s thoughts on what a successful campaign should include; don’t ignore the experts!
Neglecting to share information regarding a new marketing campaign with staff can lead to embarrassment. Your agents are your ambassadors. If they’re approached by a prospective client about a discount, package, or service that they haven’t been familiarized with, their expertise has been undermined in the client’s eyes.
In all likelihood, your employees are already on Facebook, Twitter, and LinkedIn. They happily share content with hundreds of people. Why not ask them to share your agency’s posts? After all, a greater reach means more clients, and more clients means more success for everyone.
Creating content is a never-ending challenge, but it’s one of the most integral aspects of any marketing campaign. Lighten the load while increasing your content production by asking staff to get involved in the content creation process. Not only will this improve your company’s search engine results, but it will showcase your employees’ expertise. Additionally, staff will be more than happy to share original content that they’ve generated!
Get in touch with the marketing experts at <href=”#schedule-a-demo” >AgenciesOnline</a> to begin developing multi-pronged marketing campaigns that make use of content marketing, social media, and traditional marketing forms. Our coaches will help your staff engage with the process to increase its success.