During an average work day, insurance agents juggle multiple responsibilities: generating new leads, gathering data from prospective clients, evaluating clients’ existing policies, customizing insurance programs for individuals or businesses, handling claims, and generally keeping an agency running smoothly.
That doesn’t leave much time for marketing, an integral aspect of expanding an agency’s client base. Outsourcing the tasks that go along with marketing will allow agents to focus on their own wheelhouse while capitalizing on the professional expertise of marketing experts.
Contemporary marketing strategies demand a wide array of skills, and marketers spend a considerable amount of time keeping up with trends that can change on a daily basis. A professional marketer has expertise in traditional PR as well as its modern iterations such as social media. Marketers are able to create compelling content that subtly and effectively meet SEO requirements. By outsourcing to a marketing firm, insurance agencies gain the advantage of another’s expertise.
An effective marketing campaign requires more than production; marketers also evaluate campaigns to determine effectiveness. Trained in the use of a variety of analytical tools, a marketer allows you to get the most bang for your buck. If you’re relying on already overburdened insurance agents to continually assess a campaign, you may not realize until too late that you’ve invested in a fruitless strategy.
While a marketer can save money by detecting ineffectual strategies, outsourcing also maximizes payroll expenditures. A full time marketing department is cost prohibitive for many independent insurance agencies; however, depending on busy agents to put aside primary responsibilities in order to cobble together marketing strategies has a financial cost as well. What are you paying your agents to accomplish? If it’s not marketing, then you should be outsourcing.
Asking agents to develop marketing plans as opposed to managing clients doesn’t capitalize on their time or expertise. Give your agents the time to do what they do best by outsourcing marketing to professionals capable of producing more sophisticated strategies in less time due to their years of experience.
If you manage a successful insurance agency with more work than time, contact the marketing experts at AgenciesOnline. Our comprehensive marketing plans are designed to help your agents expand your agency’s target market and keep your clients knowledgable and connected.