One of the most memorable quotes from the 1994 film The Shawshank Redemption was uttered by Morgan Freeman’s character. He tells the newest inmate of Shawshank, “Get busy living or get busy dying.” It stands out because we all know on some level the validity of the warning, and it applies not only to life but to business.
An insurance agency has two states: growth or decline. Either your agency is actively capturing new segments of the market and growing its list of clients, or you’ve gone stagnant, the first step down a slippery slope to nowhere.
In the 21st century, change is the only constant. New technologies crop up on a daily basis. New marketing strategies are devised, revised, and overtaken by even newer strategies. New competitors open their doors.
Some insurance agencies thrive in this environment, but many suffer. What’s the difference between the two?
Having a membership at the gym doesn’t make you fit; only using the gym does. Likewise, new technology alone won’t grow your agency. Responsive websites, sales lead systems, and other emerging technologies provide an opportunity to grow an insurance agency rapidly. However, the agency’s culture must be willing to embrace the new tools in order to successfully employ them.
To capitalize on these advances, agents must adapt to them. That means investing in professional development so that all agents can effectively use the technology. At AgenciesOnline, we equip independent agencies with responsive, elegant websites and state-of-the-art tools that will improve the quality of leads and growth. We also provide the training and support necessary to help your agents adapt to new technologies and tools.
Marketing is necessary to grow an agency, but effective marketing has become a moving target and a full time job. Keeping up with social media, email marketing campaigns, website promotions, and engaging content takes a toll on insurance agents who are focused on making sales and connecting with clients.
AgenciesOnline provides support to independent insurance agencies that struggle to keep up with marketing demands. Our team of graphic designers, web developers, and copywriters generate a steady supply of customizable content and marketing materials that allow agents to focus on following up on leads.
How does an insurance agency know if it’s thriving or merely surviving? They look at the facts. Successful insurance agencies have measurable sales goals, and they track those goals to ensure they’re being met. They maintain data that guides decision-making.
At AgenciesOnline we provide tools that help independent insurance agencies track pre-sale activities as well as leads. We’ve even got tools that allow you to monitor your agents’ license renewal process.
AgenciesOnline collaborates with independent insurance agencies to make adaptation to the ever-evolving market simpler, to develop marketing strategies that widen your client base, and to measure the effectiveness of efforts. Contact our experts today to learn how we can help your agency get busy growing.