People have a lot of questions about insurance, in general. What’s the difference between comprehensive and collision coverage? Do I really need renter insurance? How do I calculate workers compensation premiums?
Maybe your website can’t answer all of the questions. (Although we’ve already argued that you should give it a try.) However, that doesn’t mean you can’t cover the basics.
What does that entail?
We’re in the era of fast information. If your prospects arrive at your website, and they can’t get an estimate right away, they’re leaving. If at all possible, provide visitors to your website with a way to get an estimate of insurance costs.
Look. If I want to know something, I’m not going to search through the Yellow Pages, find an insurance broker, call up, and wait on hold through two renditions of The Girl from Ipanema on Muzac just to get an answer.
That’s so 20th century.
I’m going to Google it. If you’ve got the information I’m looking for, there’s a good chance I’m going to find you on that search engine results page. If you don’t, I’ll find someone who does.
Face it. We’re in the end times of the postal business. No one wants to dig around in a drawer for stamps anymore. Does anyone even have checkbooks still?
OK. Maybe a few people do, and they know where to mail it. As for the rest of us, we want to pay online.
Maybe we don’t think about insurance as often as we should, but when we’re filing a claim, we want answers straight away. Make sure your contact information is front and center, and be sure to set up a Google+ page for your business as well. It boosts your SEO.
It’s true. Cell phone users, that is to say nearly everybody in America, fall into two camps: texters and callers. Among texters, a solid 55% prefer making contact through text messaging.
Why?
Texting allows us to keep a record of conversations. It gives us privacy when we’re working in a crowded area. It gives us more control. For many moderns, a phone call feels like an interruption, whereas a text message feels like a supplement.
Adding messaging functionality to your website in addition to contact information ensures that all of your clients’ communication preferences are covered.
Covering all of your bases means time away from selling, but AgenciesOnline can help. We meet insurance agencies’ technology, communication, and marketing needs at competitive rates. Give our experts a call today to find out how we can help you meet your clients needs.