Content marketers, that is, marketers who specialize in increasing conversion rates through the use of online content such as company blogs and websites, often have decades of experience under their belt. The image created by the series Mad Men might have convinced many Americans that this marketing work is a breeze to the pros, that it comes so easily that they can spend the rest of their day caught up in intrigue.

Contrary to that view, among professional content marketers polled in one 2013 survey, 64% struggled to produce enough content to meet their marketing needs. More than half considered creating “engaging” content a challenge.

As marketing professionals ourselves, we can attest to these concerns. The internet is a hungry beast, it seems, and it demands a steady supply of relevant, interesting content, from blog posts to instructional videos and everything in between. Even for the pros, it can be a daunting undertaking, and it’s certainly a full time job.

It’s no wonder that insurance agents tasked with creating social media and email campaigns, company blog posts, and other marketing materials quickly become overwhelmed with the persistent demand for more.

One way to generate content that is both relevant and compelling is to take advantage of seasonal concerns. As insurance professionals, you know better than anyone the particular risks and precautions associated with each season. You understand the problems that your clients face. Addressing these topics provides a surefire way to meet the needs of your client audience.

How do I start creating seasonal content?

<ol ><li>Pull out a large calendar with lots of room for note-taking.

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<li>Brainstorm with your colleagues, going month by month through the calendar, to generate a list of risks, precautions, and concerns associated with each month and its corresponding season.

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<li>Use the brainstorm session notes to fill in the calendar. Is it possible that you have enough ideas to produce one short but powerful blog post or video per week or every other week?

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<li>Get to creating! Or if you fear that your staff isn’t quite ready for prime time, outsource the writing to Agencies Online. Our team of professional copywriters, videographers, and marketers are on hand to help you smooth out the rough spots.

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