Writing compelling blog posts on a topic that isn’t necessarily the most exciting can be a challenge, but a few companies out there are making it happen. If you’re wondering where to get started, maybe the best place is to start with a little blog immersion therapy.
Get a cup of coffee, find a comfy spot to sit, and enjoy these five websites that boast arguably the best insurance-related blogs out there.
With titles like 10 Everyday Things That Cost More than Life Insurance and Keeping Your Small Business in Business Through a Disability, The Insurance Word Blog, maintained at LifeHappens.org, has mastered the fine art of being informative and entertaining. It makes insurance easy for anyone to understand.
Allstate maintains a blog over at their website, and they cover a variety of topics that would be relevant to most consumers. They do a great job of keeping it interesting by varying blog post formats. They’ve got a prolific collection of videos, posts, and even quizzes.
The Insurance Information Institute’s blog is a little drier than the previous two, but it’s a wealth of information and breaking events and trends that should be a go to for any insurance agent.
A blog hosted at InsuranceJournal.com, The Academy Journal is, as the name suggests, an educational resource for insurance buyers. It steers clear of distractions and rabbit holes, but the information is clearly explained to the audience.
The blog at LearnVest is a colorful combination of topics ranging from BarBQ recipes to money management advice for new graduates. While it may not stick strictly to insurance, LearnVest is a great example of why a company might choose to go “off topic” in order to engage prospects.