In order to become masters of digital marketing, insurance agencies need to appreciate the value of digital humility. When modern consumers engage with a company, they want to feel personally connected to it, and that requires insurance agencies to use technology to show their humanity.
Whether you’re creating content for your web pages or your blog, choose language that is invitational and easy to follow.
Dull explanations and sales pitches won’t win new clients. Instead, employ relatable narratives that show your prospects what you want to tell them. Geico’s blog post on the importance of renter’s insurance models the use of storytelling to help convey their message with immediacy.
<p><img alt=“Image via Geico" src="https://www.geico.com/more/wp-content/uploads/the-importance-of-renters-insurance-post.jpg" /></p>
Insurance is a serious business, but it’s okay to show your prospects your sunny side. Allstate’s Mayhem commercials are perfect examples of using humor to demonstrate the value of insurance.
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Buying insurance can be a frustrating experience for consumers. While it’s clearly necessary, it’s not the easiest subject to understand. When it’s time to make use of insurance, technical language and dry explanations are even more discouraging.
The most important step you can take towards digital mastery is using the technologies at your disposal to meet your prospects’ needs. Make purchasing and using insurance policies simple through online billpay and customer support, informative content written in plain English, and timely alerts and messages to keep clients apprised of emergencies.
At AgenciesOnline, we have the tools and the knowledge to help your insurance agency master the digital world. Contact our experts today to learn how to get started.
