What if you could stay at the forefront of your prospects’ minds, nurture leads, and provide timely information automatically? Thanks to modern tools, you can through a marketing tactic called drip marketing.
Drip marketing automates lead nurturing by providing prospects with a steady supply of relevant, engaging messages, usually via email. Messages can be sent in response to actions that prospects take, such as using a coverage calculator, or based on other standards.
Regardless of the criterion chosen, utilizing drip marketing frees up your agents without abandoning leads. For drip marketing to be effective, the messages must be appropriate to the prospect and where he or she is along the buyer’s journey. We’ve identified several types of drip campaigns that insurance agencies might use to stay in touch with prospects and close sales.
If prospects have performed an action that indicates they are sales ready, like using a life insurance estimator, have a message dripped that provides them with information relevant to that product.
When your agency is running a promotion or limited time offer, drip a message to prospects so that they can take advantage of it.
Once prospects become clients, use drip messages to provide instructions on using different products and services.
Drips can also be used to keep clients up-to-date on your agency and its members. These allow customers a more personal connection with your business.
Whether a hurricane threatens the Gulf Coast or wildfires threaten the West Coast, drip messages can be used to alert clients to impending threats.
When current events are relevant to insurance, drip messages can be used to explain to clients how they are affected by the news.
The potential of drip marketing is limited only by the ingenuity of your marketing team. If you don’t have a marketing team on staff, contact the experts at AgenciesOnline to learn how we can help you develop a successful drip marketing campaign.