In previous years, video marketing may have been optional, but new statistics indicate that insurance companies who aren’t investing in the development of branded videos are missing out on an undeniable opportunity. Online videos account for 50% of mobile traffic now, and 55% of internet users watch videos online every day.

Simply adding the word “video” to an email subject line will boost its open rate by 19% and increase click through rates by 65%. The majority of marketers agree that video marketing can significantly impact brand awareness, lead generation, and online engagement.

So what are you waiting for? Try out some of these video marketing ideas today!

Instructional Videos

Though the cost of higher education may be continuing to rise, 91% of Americans are getting their education free of charge on YouTube, according to a recent Google survey. Whether they’re listening in on courses taught by Harvard professors or taking a quick course in using Excel, more and more people are turning to online videos to gain a better grasp on the world.

Your insurance agency can take advantage of this trend by creating concise, clear instructional videos that clarify the world of insurance for your clients and prospects. Videos may provide quick tips and infographic, mid-length how-tos, or even lengthier webinars.

Take a look at this Humana video for inspiration:

Customer Testimonials

If you’ve got happy clients, outsource some of your video marketing to them. You could even use a contest to encourage them to film a short testimonial on your agency’s behalf so that you don’t have to do any filming at all.

Promotional Videos

An online video would be an engaging way to showcase those qualities that make your insurance agency stand out from your competitors. Film your friendly agents, your happy customers, and the local community that you love as a backdrop against which to express your agency’s unique value proposition.

Plan ahead for a professional marketing video

In order to create a professional looking video, take time before filming to plan out the end product. Sometimes people worry that a scripted video will seem stilted, but an unscripted video can become rambling and dull.

If you’d like help creating a powerful video marketing campaign but you don’t have the budget for a dedicated marketing staff, contact the insurance marketing experts at AgenciesOnline. In the meantime, take a look at this powerful infographic on video marketing created by HighQ.