Sometimes in the midst of developing sophisticated marketing strategies, agencies forget the simple things. One of the most effective tools that you can have at the ready when marketing your products is an “everything we sell” sheet. It also happens to be one of the easiest pieces of marketing content that you can create.
An “everything we sell” sheet is nothing more than a one page flyer that provides a list of all of the different products that you sell. Depending on the number of products that your agency offers, a stylized sell sheet could even be placed on the back of a business card!
As a cross-sell tactic when taking a new client on board.
As a checklist when you’re undertaking policy reviews with an existing client.
As an online catalog for visitors to your website or to send via email to prospects.
As a reference at trade shows and meetings.
As a mailing to remind prospects and clients of your unique value.
Easily Used Design
Keep the list as the primary focus without distracting elements.
Use branded colors and fonts.
Use high resolution photos.
Rely on bullets and headlines for organization, scannability, and clarity.
Effective Copywriting
</p></li>
Address the pain points of your ideal clients.
Target specific markets if you offer a diverse array of products.
Keep the writing clear, concise, and customer-oriented.
Take advantage of the marketing opportunity to sell your unique value.
Creative Printing Options
</p></li>
Use 8-½ x 11 letter size sheets for mailing.
Use door hangers or other unique print jobs for trade shows.
Have an abbreviated sell sheet on the back of your business card.
Offer a PDF version online and in emails.
</ul>
If you’re not sure how to get started, contact the insurance marketing experts at AgenciesOnline. We have the tools necessary to create beautiful, persuasive sell sheets that your agents will be eager to pass along to prospects.