Blogging. Social media. SEO. Online bill pay. Mobile friendly. When terms like these first began being bandied about, they undoubtedly struck terror in the hearts of some business owners. They secretly feared that using technology to engage with clients would give those consumers too much control over their business and their brand. But it’s time that business owners, including local insurance agents, embraced the technology genie rather than futilely willing it back into the bottle.
The use of technology does, in fact, give both potential clients and current ones a feeling of empowerment. Savvy, well-planned use of technology, however, makes that a good thing. Because sharing the right information with potential clients via Twitter, Instagram and other social media platforms builds a degree of awareness and faith that empowers them to choose your business with confidence! Here are some simple reasons why:
When people see your agents’ smiling faces on Instagram, read your Facebook post about recent efforts to help a nonprofit or answer a question that you asked on Twitter, they’re engaging in a real human relationship. Play your cards right and they’ll choose to make it long-term.
Reward customers for sharing experiences on Yelp or Facebook. Offer discounts or other “temptations” for certain kinds of contributions on Twitter. Now you and your agency have not only established yourselves as real people, but as “real nice” ones who care about their total customer experience!
Use technology to simplify clients’ lives. Offer free online quotes and/or online bill pay or other technology solutions. Empower them to see that they can do things the hard way – or that they can save time, money and/or headaches by choosing/continuing to choose you.
Even die-hard old-schoolers who came late to the computer age party themselves may balk at choosing your agency if it seems hopelessly out-of-touch. Maintain your ability to relate to people face-to-face, but show the ever-growing ranks of technophiles that you’re all about progress too. Be sure to make your site local SEO friendly so that those who start their search for an agent online will find you. Use keywords that get to the heart of your agency’s message to remind them about why they should exercise their power to choose by selecting YOU!
To get help building a marketing and communications strategy that puts technophiles in your insurance agency’s corner, get in touch with the marketing experts at AgenciesOnline. Our access to cutting edge tools will make simplifying your clients’ lives simpler for you.