“Insanity: doing the same thing over and over again and expecting different results.”
Einstein’s words might not offer the most festive and hopeful advice for ringing in the New Year, but they definitely ring true. It’s time to assess the effectiveness of your insurance agency’s marketing strategy and resolve to make a few changes for even better results in 2016!
Is your web-presence current and well-connected?
Do your business cards and other “physical” marketing tools (letterhead, labels, promotional pens and other items) jibe with and point back to that web presence?
Are you staying engaged with clients and prospects on social media?
Are you taking advantage of free tracking tools like those found on Twitter and Facebook and using other metrics to see what resonates with your audience (and making indicated changes)?
Are you paying attention to your competitors?
Do you sincerely solicit and consider client feedback?
When is the last time that you tried a new marketing platform or tactic?
Are you 100% happy with the results that you’ve been getting?
If your answers suggest it’s time to shake things up a little in 2016, fear not. Below you’ll find links to more than 365 marketing ideas that could make every day of the year a new adventure. Think carefully about which ones match your agency’s goals. Then make a thoughtful plan of action and commit to achieving those new and improved results!
100 Inspiring Ideas to Market Your Business
Though CreativeBoom’s focus is on creative industries, there’s absolutely no reason that your insurance agency’s marketing plan shouldn’t be inspired. Break from the traditional insurance mold with imaginative, engaging strategies.
101 Free Small Business Marketing Ideas, Tips and Tricks
While these suggestions aren’t all specifically geared to the insurance industry, most of them are relevant and viable – plus they’ll help you brainstorm for more!
(Another) 101 Small Business Marketing Activities
This mix of logical, genius, and “you’ve-got-to-be-kidding” marketing tips is guaranteed to get you thinking about which new strategies to try. And laughing about the ones you wouldn’t even consider!
100 Best Sales & Marketing Ideas
From visiting college campuses to sponsoring your own courses, this LifeHealthPro has some great ideas to add a bit of punch to your insurance agency’s marketing strategy.
8 Out of the Box Marketing Ideas
Incorporating a flash mob into a promotional or testimonial video? Putting up fliers in a public bathroom? Admittedly, some of these smack of another kind of insanity. But if nothing else, you’ll be entertained as you come up with some of your own slightly more practical – but still creative – marketing strategies!
Happy New Year from the insurance marketing pros at AgenciesOnline! Give us a call if you’d like help assessing and refreshing your marketing strategies for 2016.