Offer people something they need, and they’re interested. Make it FREE and easily accessible, with absolutely no strings attached, and they’re hooked.
Workshop marketing can be a highly effective tool for connecting with potential clients and growing your independent insurance agency. Offering those workshops ONLINE can make the process more cost-effective and productive for you, as well as more convenient and inviting for your insurance prospects. Done right, an online workshop is a win-win for everyone concerned.
Choose a topic that will be truly useful to your intended audience. Think. Research. Plan.
Create an engaging, compelling presentation. Nobody will stick around if it’s as dry as dust. If you aren’t a good speaker/educator, delegate the content delivery task to someone who is.
Don’t underestimate the power of educating your audience through a simple YouTube video or podcast on your company website. If your expertise and/or budget are limited, it’s okay to start with baby steps. But if you’re ready to go big and go live, be sure to check out this article about what a webinar can do to grow client loyalty and draw in prospects!
Whatever format you choose, focus on educating. DON’T PUSH PRODUCT.
Use social media/email to advertise your workshop in advance.
Make clear that you won’t use registration contact information unless participants request to be contacted, but make it simple for them to do so!
You establish yourself as an expert.
You build relationships.
You promote your agency without promoting your agency.
You don’t have to shell out cash for pastries, coffee or a meeting space.
Depending upon the format you choose, you can do the workshop completely on your own schedule, yet still have it available to suit your audiences’ schedules too.
You don’t have to “sweat” standing on stage in front of a live group of people (a particularly comforting thought if that scares the pants off you).
They get valuable information at no cost.
They can learn from the convenience of their homes.
They don’t have to worry that said “workshop” will turn into a hard-sell with someone standing three feet away from them.
If you’ve never gone the workshop route because you didn’t have the budget to rent the Hilton ballroom, couldn’t find the time, or felt queasy just thinking about standing on stage, you have no more excuses.
What are you waiting for? Start building that workshop, and they will come.
If you’re still hesitant, contact the marketing experts at AgenciesOnline. Our clients have ranked us the best of the best when it comes to helping independent insurance agencies grow their marketing efforts. Call today to find out why.