More and more people with a yen for farm-fresh produce, unique restaurant fare, and one-of-a-kind handcrafted gifts are bypassing the big retailers and chains en route to local farm stands, cafes, and mom-and-pop shops. It’s no secret that the “Buy Local” movement has really taken off - and for a lot of good reasons. Independent agents need to help prospective clients understand that their reasons for buying local products are also the perfect reasons to embrace local independent agencies for their insurance needs.

“I buy local because I believe in my community.”

So does an independent agent, who relies on word-of-mouth referrals and local connections. Chances are that not only are independent agents well-established in the community, but they probably devote lots of time, energy, and/or resources to giving back to it.

“I buy local because I like dealing with a real person who knows me.”

So do independent agents. In fact, they likely chose to be independent agents because they embrace the philosophy of people and relationships before products. They live in your town. They’re liable to bump into you at the local grocer, fitness club, church or synagogue. Their service won’t end with selling you a policy. They want a lifelong professional relationship with you, not just a sale.

“I buy local because I want only the best for me and my family.”

Most independent agents have access to multiple carriers, which means that they can help customers choose from a wide range of products to find the perfect option for your specific needs.

Buying local doesn’t have to stop with goods. It can also be the answer to better and more satisfying professional service. Remind your prospective customers of that every chance you get.