While direct insurance writers have many of the advantages associated with large, corporate entities, they lack the personal touch offered by independent insurance agents. Smaller agencies may not have huge marketing budgets, but you’ve got something more authentic than advertising. You’ve got real people ready to make genuine connections with clients.
Insurance is complicated business, especially when you only have to deal with it on rare occasions. Trying to decide what and how much you need can be tricky, and attempting to navigate claims alone can be downright discouraging. When clients choose to purchase insurance through an independent agency, they’re getting more than a policy. They’re getting an expert consultant who can simplify every stage of the insurance process.
Unlike direct insurance writers, independent insurance agents have relationships with many different insurance companies. When they partner with you for their insurance needs, clients automatically benefit from your connections and a wider range of options.
Independent agents forge relationships with their clients as well as insurance companies. That means when your clients’ chips are down, you’re going to be there to help them pick up the pieces. They won’t have to wait on the phone for a computerized voice to awkwardly guide them through confusing processes. Rather, they’ll have a real, human ally in their time of trouble.
Because you’re personally invested in your clients and their community, you can tailor insurance packages with much greater finesse than a large direct seller. You know the geographic details that will impact their lives, and you’re also able to get to know the unique circumstances that impact their insurance needs. That requires more time and attention than a direct seller can afford to give.
If you need help convincing your local market that independent insurance agencies are a better option, get in touch with AgenciesOnline. We specialize in marketing the services of independent agencies just like yours!
How does your independent agency make insurance more human?