With a new year right around the corner, it’s time to start thinking about what you’re going to do differently in January to sustain your independent insurance agency’s growth. At AgenciesOnline, we work with agents across the US to improve the state of insurance marketing, and these are our top tips for 2017.
While the amount of marketing content competing for your target market’s hard-earned money continues to grow at an exponential rate, your prospects’ attention spans remain limited. When you’re developing marketing materials for your independent insurance agency, avoid lengthy pitches and get right to the heart of the matter.
You can cut everything else out of your pitch, but you need to make sure that you’ve clearly identified three to four unique advantages that your agency offers clients. More than four and you’re at risk of watering down your message. Three is the magic number. But those three benefits need to be specific and authentic.
The insurance industry remains one of the least trusted industries by American consumers according to survey such as the Harris Poll. Empower your agency to rise above expectations by keeping marketing materials honest and by providing supporting data to your claimed advantages.
Marketing can be used to build trust among prospects and clients. The best way to do that is to use social media, personalized emails, and other modern tools to give prospects the information they need, when they need it, and in a way that makes them feel valued as individuals.
In addition to a plethora of new tools, modern marketing offers independent agencies new messaging platforms and new avenues for growth. Take time to analyze what your competition is using and stay a step ahead by implementing a varied marketing approach.
If you don’t have the capacity to develop a powerful marketing campaign in-house, get in touch with the insurance marketing experts at AgenciesOnline. We’ll work with you to build a robust marketing campaign that will help your agency grow in 2017.