George Nordhaus


With over 40 years of hands-on experience, George is a legend in the insurance community. The former EVP of the Insurors of Tennessee and the Indiana Association of Insurance Agents, George also formed the insurance education publishing firm Insurors Press located in Los Angeles.

Insurors Press was the publisher for the IIABA (Independent Insurance Agents’ Association), publishing examination manuals for licensing in twenty-five states. After becoming the number one provider of insurance newsletters for agencies, it eventually rebranded as Insurance Marketing and Management Services and expanded into marketing activities while continuing to publish books and manuals on marketing. IMMS remains the largest repository of marketing and management information on the Web for insurance agencies.

George has produced hundreds of seminars and conferences on marketing and management, and as a convention speaker, he has made over 2000 appearances before audiences in every U.S. state, in the Canadian provinces, and in Europe. His articles have appeared in every major insurance trade press publication.

In 1992, he became the youngest non-British Name at Lloyd’s of London and was later appointed Chairman of the Lloyd’s Members Association for Southern California, Arizona, and New Mexico. The Boston Insurance Board named George Insurance Person of the Year, and he received the Golden Torch Award, which is presented annually to an outstanding communicator in the insurance industry.